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How we charge

We are committed to transparency. That way, you can always be safe in the knowledge of how much you are paying, and what exactly you are paying for.

From the start, we clearly explain how we charge for services, and will always agree the scope and cost of our services with you in writing.

The information set out below is intended as a guide to our charges.

Investments, pensions and annuities

Stage 1 – Initial consultation

We do not charge for our initial consultation. This meeting can take place at your home, at our office, or another location that is convenient to you. We get to know you, your goals and your objectives, and to discuss how we may be able to help you achieve these. We will agree the services you require and the associated charges, including the payment options available to you.

Stage 2 – Research, analysis and personal recommendation

We charge a fixed fee for this stage of our process, which is not reliant on any plan being implemented. This means you can be assured that our advice is always objective and will include the relative merits of any existing plan you may already have, when compared to replacement plans available.

The level of this fee depends on the type of product required or the area of financial advice you need us to research. Fees for this Stage of our process typically range from £495 to £995, with additional fees for the review of second and subsequent existing arrangements, as follows:

  • £100 per additional investment
  • £150 per additional Defined Contribution pension
  • £250 per additional Defined Benefit pension


  • Lump sum ISA investment, review of existing investment – £495
  • Review of existing DC and DB pension arrangements and setting strategy for future savings – £745
  • Later life / long term care advice – £995

We will always provide you with written confirmation of our fee for your approval, before we begin any work for you.

Stage 3 – Implementation


Lump sum investments and transfers

  • 3% of the first £50,000 invested
  • 1% of the next £200,000 invested
  • 0.5% of the remainder of the investment


  • Standard annuities – 1% of the purchase price
  • Enhanced annuities – 2% of the purchase price

Regular investments

  • 5% of the first year’s premiums

Stage 4 – Ongoing advice (optional)

Standard investment / pension fund accumulation

  • 0.5% of the amount you have invested (subject to a minimum of £250 p.a.)

Pension fund drawdown, later life /long term care advice

  • 0.75% of the amount you have invested (subject to a minimum of £375 p.a.)

Payment options

Where a fee is payable by you for our services, you can usually decide whether you wish to pay this separately from your investment, or as a deduction from the amount invested. We will discuss and agree the options you have for paying our fees to make sure that the chosen method of payment is the most suitable, taking into account your own circumstances.

The information provided above is intended as a guide. We would be happy to discuss alternative charging arrangements with you, for example charging our fees on an hourly rate basis.


Our initial consultation is free of charge.

For protection products that are not investment-based, such as life insurance, critical illness cover, income protection insurance, private medical insurance and home insurance, we are usually paid commission from the product provider. Where this is the case, a separate fee will not usually be payable by you unless specifically agreed for any additional work that may be required.

Where we receive commission from a product provider we will disclose this to you so that you know how much we have received for setting up your arrangements.


Our initial consultation is free of charge.

If you wish to work with us then we will charge a broking fee of £195 which is payable on application.

We will also be paid commission from the lender that we recommend.

You will receive an illustration when considering a particular mortgage, which will tell you about any fees and commission relating to it.